1a. Custom CDP development
1b. Develop /deliver/configure Commercial Off-the-shelf CDPs (such as Tealium / mParticle /Segment etc.)
1c. Data ingestion (both API and batch) and data integration from any first party data sources in any format
1d. Data cleansing & enforcement of data standardisation
1e. Customer profile stitching /de-duplication
1f. Customer 360 record creation (Single View of Customer) - including all touchpoint - online + offline - clickstream data plus PII data
1g. Data Lake development with AI/ML (custom made or off-the-shelf)
- Palantir Foundry /Databricks Lakehouse /Snowflake /Google Cloud /Azure /AWS
1h. Clean data pipeline creation for customer segmentation, marketing audience creation and omni-commerce use cases (whether real-time, near-real time or otherwise)
1i. Data Ops /MLOps
2a. ML models /algorithms and other suitable non-ML techniques for customer segmentation (working with client marketing teams to understand business logic)
2b. Customer BI /CI dashboard creation based on specific client requirements and use cases
2c. NEXT BEST ACTION recommendation by custom ML models (including feedback loop and decision capture) for marketing and sales channels (e-commerce, store sales associate, mobile app, customer service desk) - we work closely with client business teams to agree business goals
2d. Automation of downstream action orchestration from Data Lake ML models to downstream customer-facing marketing and commerce systems such as Salesforce CRM or eCommerce Dynamic Merchandising or real-time offers on mobile app; we work with client to create PERSONALIZATION for client's end customers - either on 1-2-1 basis OR PERSONALIZATION-ON-MASS-SCALE (by customer segment)
2e. Customer loyalty proposition creation - tied to Customer My Profile /My Account
- designing, developing and deploying MACH digital eCommerce and omni-channel platforms (Microservices, Headless, API-first, Cloud-native)
- CMS (e.g. Bloomreach, Contentful, Adobe etc.)
- Headless commerce engine (e.g. Commercetools)
- DAM (e.g. Bynder)
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- eCommerce growth scan and diagnostics (performance improvement)
- Digital performance marketing scan and effectiveness diagnostics (performance improvement)
- Omni-channel online-to-offline performance scan and diagnostics
- Customer Lifetime Value (CLTV) marketing scan and effectiveness diagnostics
- Support and 24/7 maintenance of CDP, C360 and Customer Data infrastructure
- DataOps /MLOps
- Data cleansing /data transformation /ETL tracking /Data lineage
- Issue resolution
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