Our services
Cygnus X
UK /NL onshore, very senior experts only
Custom composable CDP development including BUILD & BUY elements
Conduct RFP to select any Commercial Off-the-shelf CDPs suitable for your company (CDPS such as TreasureData, Salesforce, Hightouch, Tealium, mParticle, Segment etc.)
Data ingestion and integration from any of your first party data sources in any format
Data cleansing & enforcement of data standardization
Customer profile stitching /ID de-duplication
Customer 360 record creation (Single View of Customer) - including all touchpoint - online + offline - clickstream data plus PII data development with AI/ML (custom made or off-the-shelf) - Palantir Foundry /Databricks Lakehouse /Snowflake /Google Cloud /Azure /AWS
Clean data pipeline creation for customer segmentation, marketing audience creation and omni-commerce use cases (whether real-time, near-real time or otherwise) incl. CRM use cases. On-site Personalization use cases, Paid Digital Media use cases, Consumer Care Contact Centre use cases etc.
Data Ops /MLOps
Cygnus Y
UK /NL onshore, very senior experts only
ML models /algorithms and other suitable non-ML techniques for customer segmentation (working with client marketing teams to understand business logic)
Customer BI /CI dashboard creation based on specific client requirements and use cases
NEXT BEST ACTION recommendation by custom ML models (including feedback loop and decision capture) for marketing and sales channels (e-commerce, store sales associate, mobile app, customer service desk) - we work closely with client business teams to agree business goals
Automation of downstream action orchestration from Data Lake ML models to downstream customer-facing marketing and commerce systems such as Salesforce CRM or eCommerce Dynamic Merchandising or real-time offers on mobile app; we work with client to create PERSONALIZATION for client's end customers - either on 1-2-1 basis OR PERSONALIZATION-ON-MASS-SCALE (by customer segment)
Customer loyalty proposition creation - tied to Customer My Profile /My Account
Cygnus Z
UK /NL onshore, very senior experts only
Designing, developing and deploying MACH digital eCommerce and omni-channel platforms (Microservices, Headless, API-first, Cloud-native)
CMS (e.g. Bloomreach, Contentful, Adobe etc.)
Headless commerce engine (e.g. Commercetools)
DAM (e.g. Bynder)
Cygnus M
UK /NL onshore, very senior experts only
eCommerce growth scan and diagnostics (performance improvement)
Digital performance marketing scan and effectiveness diagnostics (performance improvement)
Omni-channel online-to-offline performance scan and diagnostics
Customer Lifetime Value (CLTV) marketing scan and effectiveness diagnostics
Cygnus XO
Offshore
Support and 24/7 maintenance of CDP, C360 and Customer Data infrastructure
DataOps /MLOps
Data cleansing /data transformation /ETL tracking /Data lineage
Issue resolution
