A progressive AI/ML, Data Science, CDP, data lake & Data marketing COMPANY
Digital Factory for your topline growth, online or offline, by exploiting your data assets and knowing your customers better
Our 5 x sets of services
#1 Cygnus X : Customer Data Engineering and AI/ML Tech Infrastructure development, design, build and rollout
#2 Cygnus Y : AI/ML powered Personalised Data Marketing (incl. Customer Lifetime Value dashboard, Customer Segmentation and NEXT BEST ACTION)
#2 Cygnus Y : AI/ML powered Personalised Data Marketing (incl. Customer Lifetime Value dashboard, Customer Segmentation and NEXT BEST ACTION)
We have deep hands-on experience in designing, developing & rolling out CDP, Customer 360 (Single View of Customer), Data Lake with AI/ML, CRM Marketing Automation Tooling, Customer Analytics & BI /CI tooling and overall Customer Data Infrastructure for complex Fortune 500 retail & consumer products companies. Our solutions are LIVE and powering 80 million customers in 21 countries
#2 Cygnus Y : AI/ML powered Personalised Data Marketing (incl. Customer Lifetime Value dashboard, Customer Segmentation and NEXT BEST ACTION)
#2 Cygnus Y : AI/ML powered Personalised Data Marketing (incl. Customer Lifetime Value dashboard, Customer Segmentation and NEXT BEST ACTION)
#2 Cygnus Y : AI/ML powered Personalised Data Marketing (incl. Customer Lifetime Value dashboard, Customer Segmentation and NEXT BEST ACTION)
We use multiple technologies such as Palantir Foundry, Databricks Lakehouse, Snowflake, Google Cloud, Azure, CDPs etc. to ingest data from your company's data sources and aggregate those data into a Data Lake to play with it, do customer segmentation, build ML NBA algorithms on top of Data Lake and feed the NBA intelligence back to your m
We use multiple technologies such as Palantir Foundry, Databricks Lakehouse, Snowflake, Google Cloud, Azure, CDPs etc. to ingest data from your company's data sources and aggregate those data into a Data Lake to play with it, do customer segmentation, build ML NBA algorithms on top of Data Lake and feed the NBA intelligence back to your marketing systems for personalisation at scale. We also help you exploit your data to provide any consumer & business insights that you might need -including custom CLV dashboards.
#3 Cygnus Z : Digital Platform Engineering MACH (eCommerce and Omni-channel)
#2 Cygnus Y : AI/ML powered Personalised Data Marketing (incl. Customer Lifetime Value dashboard, Customer Segmentation and NEXT BEST ACTION)
#3 Cygnus Z : Digital Platform Engineering MACH (eCommerce and Omni-channel)
We have deep experience in designing, developing and deploying MACH digital eCommerce and omni-channel platforms (Microservices, Headless, API-first, Cloud-native). Our MACH ecommerce platforms are running day-to-day in 16 retail brands over 11 countries.
#4 Cygnus M : Digital Business Performance Improvement Advisory
#4 Cygnus M : Digital Business Performance Improvement Advisory
#3 Cygnus Z : Digital Platform Engineering MACH (eCommerce and Omni-channel)
We ran ~ 1 billion euro per year annual P&L including ecommerce and omni-channel sales in Fortune 500 Global company. Including e-merchandising, e-assortment, online e-commerce P&L, digital performance marketing, conversion rate optimisation, creative & content etc. Based on that experience, we can rapidly identify value creation opportun
We ran ~ 1 billion euro per year annual P&L including ecommerce and omni-channel sales in Fortune 500 Global company. Including e-merchandising, e-assortment, online e-commerce P&L, digital performance marketing, conversion rate optimisation, creative & content etc. Based on that experience, we can rapidly identify value creation opportunities to grow client business.
- eCommerce growth scan and diagnostics (performance improvement)
- Digital performance marketing scan and effectiveness diagnostics (performance improvement)
- Omni-channel online-to-offline performance
#5 Cygnus XO : dataOps and MLOps (offshore)
#4 Cygnus M : Digital Business Performance Improvement Advisory
#5 Cygnus XO : dataOps and MLOps (offshore)
Offshore cheaper but high-quality top talents to operationally run your day-to-day Customer Data infrastructure and MLOps
three Key differentiators
Key differentiator #1........ Fortune 500 C-suite experience meets "getting hands dirty" hustle!
Key differentiator #1........ Fortune 500 C-suite experience meets "getting hands dirty" hustle!
Key differentiator #1........ Fortune 500 C-suite experience meets "getting hands dirty" hustle!
Our biggest differentiator is that we have worked in senior C-suite positions in global Fortune 500 retail & digital companies and have actually delivered stuff. We are acutely aware of what works and what doesn’t. We have used possibly every possible agencies in EU /USA as corporate buyers & decision makers and we have experienced all the struggles faced by corporates & brands. So the Founder /CEO will personally lead and manage any engagement on behalf of CygnusRED and we will be obsessed with solving commercial use cases for my clients to create business value (eg extra sales, better marketing effectiveness /better bang for the bucks etc.).
Key differentiator #2 ...... Marketing expertise meets Data & AI mastery as well as Digital IT
Key differentiator #1........ Fortune 500 C-suite experience meets "getting hands dirty" hustle!
Key differentiator #1........ Fortune 500 C-suite experience meets "getting hands dirty" hustle!
Yes! That's our secret sauce. We are marketeers who take control over the underlying IT and Data. In our world, there is no silo between marketing and IT. We are BOTH marketing and IT. It's the new world. We are equally comfortable with Return On Ad Spend (ROAS) and Customer Segmentation /Audience Targeting conversations as well as getting our hands dirty with building APIs, micro services & Data Lakes, CDPs, writing Python codes! We start from commercial use cases - mutually agreed with our clients - and then walk backwards to make things happen. Whether we need IT or Data Science or Marketing or Creative or Product Assortment - we don't care. We are goal focused.
Key differentiator #3 ...... Our absolutely top-notch team
Key differentiator #1........ Fortune 500 C-suite experience meets "getting hands dirty" hustle!
Key differentiator #3 ...... Our absolutely top-notch team
Our recruitment and talent attraction policy is very selective. Our senior experts are unapologetically smart, opinionated, experienced and expensive!! In total, we have almost 90 people spread over Amsterdam, London, Dubai and Bangalore. We are a combination of top-notch data engineers, data scientists, analytics experts, CRM Marketing experts, Digital Performance Marketing experts, developers etc. We have both on-shore rates (London, Amsterdam) as well as offshore rates (India, Dubai).
About Us
Kunal Mukherjee- Chakraborty - Managing Partner
Lourdes Arulselvan - Head of Technology Build & Client Operations
Kunal Mukherjee- Chakraborty - Managing Partner
Kunal Mukherjee-Chakraborty is Senior Advisor to AlixPartners, the world's leading turnaround & restructuring firm. Kunal focuses on digital, data & AI enabled performance improvement & growth for retail & consumer companies -both pure-play and omni-channel. Before Alix, Kunal was Global Chief Digital & Customer Experience Officer for EssilorLuxottica Retail (formerly GrandVision) June 2017-Jan 2023. Kunal was a direct report to the Global CEO and led a digital transformation as well as digital commercial operations P&L across 30 brands 44 countries. Kunal set up a 300+ people Digital Hub and centralised e-commerce & omnichannel platforms, data & customer 360 platforms and ran global e-commerce & digital marketing business day-to-day. Prior to EssilorLuxottica, Kunal was one of the co-founders of Accenture's Digital Strategy practice in EMEA back in Jan 2015. He consulted Fortune 500, FTSE 100 and CAC 40 CEOs and helped them to develop their corporate digital strategies and helped executed the strategies by building Digital Hubs. Prior to Accenture, Kunal spent 9 years in two high-growth tech scale-ups in the UK and went through two IPOs in London Stock Exchange and later two separate trade exits. Kunal read MBA at INSEAD (Fontainebleau, France), Masters in Finance & Business from Cardiff, UK and Bachelors in Engineering & Particle Physics from India. He is British national of Indian origin having lived & worked in 6 countries.
Julien Kervizic - Head of AI
Lourdes Arulselvan - Head of Technology Build & Client Operations
Kunal Mukherjee- Chakraborty - Managing Partner
Julien has experience working at Data Engineer and later Data Scientist at Amazon and Facebook. Most recently, as Global Head of Data Engineering at SwissRe's iptiQ, he played a key role in building the data platform, setting up the data engineering and business intelligence teams, and delivering impressive growth, enabling the $400 million revenue increase.
Prior to this, Julien was the technical lead for the Customer 360 program at EssilorLuxottica Optical Retail (Grandvision), launching C360 in 13 different operating companies. In this role, he built the technical teams, set up the customer data platform, datalake, and introduced marketing automation and customer service tooling to drive better customer engagement. Earlier in his career, he was Head of Analytics for B2C ecommerce at Heineken, where he built the reporting and data platform from scratch.
Lourdes Arulselvan - Head of Technology Build & Client Operations
Lourdes Arulselvan - Head of Technology Build & Client Operations
Lourdes Arulselvan - Head of Technology Build & Client Operations
Lourdes Arulselvan is a a seasoned data professional with a track record of success in building CDP and data products. With experience in leading global data architecture teams at GrandVision EssilorLuxottica, he has created customer-centric omnichannel marketing strategies that have helped generate value at scale. Prior to this, Lourdes led Data Products for Leaseplan, leading the predictive maintenance initiatives that generated significant business value for fleet managers, drivers, and workshops. This ultimately resulted in a $300 million estimated annual return for the leasing company.
Lourdes has also worked with several organizations to help them migrate to open-source big data platforms and to build data products and data monetization use cases. His previous roles include Product Manager for Predictive Analytics, Adaptive Learning & Decisioning at Pegasystems, and was a software engineer working in cryptography at RSA. His experience in entrepreneurship has enabled him to help many companies unlock value from data and technology. He is passionate about bringing the right propositions to customers through the right channels to help them achieve maximum value.