Composable Data & AI/ML Infrastructure Engineering meets Experience Engineering
..to enable your Segmentation, Personalization and Recommendation use cases at scale.. across industries (Omni-channel Retail, eCommerce, healthcare, CPG)
Contact now
Our 5 x sets of services
Cygnus X
Composable Customer Data Engineering and AI/ML Tech Infrastructure development, design, build and rollout
We have deep hands-on experience in designing, developing & rolling out CDP, Customer 360 (Single View of Customer), Data Lake with AI/ML, CRM Marketing Automation Tooling, Customer Analytics & BI /CI tooling and overall Customer Data Infrastructure for complex Fortune 500 retail & consumer products companies. Our solutions are LIVE and powering 80 million customers in 21 countries. We have technology agnostic best-of-breed approach. We have implemented Palantir Foundry, Databricks Lakehouse, Snowflake, Google Cloud, Salesforce, TreasureData etc. to ingest data from your company's data sources, create Consumer 360 View and aggregate those data into a Data Lake to deploy MLOps.
Cygnus Y
AI/ML models for Personalization, NEXT BEST ACTION and Recommendation)
We helped clients build ML NBA models on top of Data Lake and feed the NBA intelligence back to your downstream marketing systems (with self-learning feedback loops) for personalisation at scale. We also help you exploit your data to provide any consumer & business insights that you might need -including custom CLTV dashboards.
Cygnus Z
Composable (MACH powered) Digital Experience Platform & Digital Commerce Platform Engineering
We have deep experience in designing, developing and deploying Composable digital Commerce and experience platforms (Microservices, Headless, API-first, Cloud-native). Our ecommerce & CMS platforms are running day-to-day in 16 retail brands over 11 countries.
Cygnus M
Digital Business Performance Improvement Advisory
We ran ~ 1 billion euro per year annual P&L including ecommerce and omni-channel sales in Fortune 500 Global company. Including e-merchandising, e-assortment, online e-commerce P&L, digital performance marketing, conversion rate optimisation, creative & content etc. Based on that experience, we can rapidly identify value creation opportunities to grow client business.
eCommerce growth scan and diagnostics (performance improvement)
Digital performance marketing scan and effectiveness diagnostics (performance improvement)
Omni-channel online-to-offline performance
Cygnus XO
DataOps and MLOps (offshore)
Offshore cheaper but high-quality top talents to operationally run your day-to-day Customer Data infrastructure and MLOps
Three key differentiators
Fortune 500 C-suite experience meets "getting hands dirty" hustle!
Our biggest differentiator is that we have worked in senior C-suite positions in global Fortune 500 retail & digital companies and have actually delivered stuff. We are acutely aware of what works and what doesn’t. We have used possibly every possible agencies in EU /USA as corporate buyers & decision makers and we have experienced all the struggles faced by corporates & brands. So the Founder /CEO will personally lead and manage any engagement on behalf of CygnusRED and we will be obsessed with solving commercial use cases for my clients to create business value (eg extra sales, better marketing effectiveness /better bang for the bucks etc.).
Yes! That's our secret sauce. We are marketeers who take control over the underlying IT and Data. In our world, there is no silo between marketing and IT. We are BOTH marketing and IT. It's the new world. We are equally comfortable with Return On Ad Spend (ROAS) and Customer Segmentation /Audience Targeting conversations as well as getting our hands dirty with building APIs, micro services & Data Lakes, CDPs, writing Python codes! We start from commercial use cases - mutually agreed with our clients - and then walk backwards to make things happen. Whether we need IT or Data Science or Marketing or Creative or Product Assortment - we don't care. We are goal focused.
Our recruitment and talent attraction policy is very selective. Our senior experts are unapologetically smart, opinionated, experienced and expensive!! In total, we have almost 90 people spread over Amsterdam, London, Dubai and Bangalore. We are a combination of top-notch data engineers, data scientists, analytics experts, CRM Marketing experts, Digital Performance Marketing experts, developers etc. We have both on-shore rates (London, Amsterdam) as well as offshore rates (India, Dubai).
